From restoration to social media: exploring the nexus of architecture, social media and information sharing behaviours

Purpose: This study aims to explore the impact of architecture on digital communication mediums, focusing on how social media shapes the public perception and discussion of architectural spaces. It specifically examines the case of the Basilica Cistern/Istanbul, analysing social media interactions post-restoration. Design/methodology/approach: Using newspaper archive scanning and survey technique, this study observed public content on Instagram focusing on the post-restoration period of the Basilica Cistern. 406 (283 valid) people who visited the Cistern and shared their experiences on Instagram between August 2022 and January 2023 participated in a survey. The analysis utilized Python for advanced correlation studies, enabling an in-depth exploration of the interplay between architectural features and social media sharing behaviours. Findings: The analysis revealed that historical significance, lighting elements, role as a photographic backdrop significantly influenced sharing behaviours. Correlations were found between specific spatial features of the cistern and various sharing motivations, such as communication with people, personal gain, and popularity. The study highlights a diverse spectrum of motivations among users, emphasizing the relationship between these motivations and spatial features. Research limitations/implications: This study underscores the necessity for further inquiry into the intricate dynamics among digital communication, architectural spaces, and user motivations. Limitations include potential challenges in gathering data from social media due to concerns of cyber fraud and the misuse of hashtags. Originality/value: This research offers novel insights into the interplay between digital communication and architecture. It underscores the potential of digital platforms as valuable data sources for architectural theorizing and practice, particularly in understanding how restorations and architectural changes are perceived and discussed in the digital space.