Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing

Emel O. Karaoglu; Cevza Candan; Burcu Guven; Guner Inan

doi:10.1007/978-3-319-98038-6_6

Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing

Emel O. Karaoglu, Cevza Candan^*, Burcu Guven, Guner Inan

^*Corresponding author for this work

Department of Textile Engineering

LC Waikiki Corporate Academy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Word-wide and also in Turkey, little research has been done on adolescents as a consumer market, especially regarding their evaluating criteria, expectations and problems relating to clothing. The research was therefore conducted to explore and describe the adolescent female consumers’ expectations and evaluations related to her selection of clothing. In doing so, it mainly focused on the fit of cloths. The survey was applied to more than 200 adolescent girls who were randomly selected from the most populated areas of Istanbul. The participants were within the age range of 9–16. The data collected were analysed using IBM SPSS (23), based on the relevant statistical significance and data summary techniques. The chi-square analyses were also conducted to seek the similarities (or dissimilarities) between the age groups and their major clothing problems.

Original language	English
Title of host publication	Business Models and ICT Technologies for the Fashion Supply Chain - Proceedings of IT4Fashion 2017 and IT4Fashion 2018
Editors	Rinaldo Rinaldi, Romeo Bandinelli
Publisher	Springer Verlag
Pages	67-77
Number of pages	11
ISBN (Print)	9783319980379
DOIs	https://doi.org/10.1007/978-3-319-98038-6_6
Publication status	Published - 2019
Event	7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2017 and 8th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2018 - Florence, Italy Duration: 19 Apr 2017 → 21 Apr 2017

Publication series

Name	Lecture Notes in Electrical Engineering
Volume	525
ISSN (Print)	1876-1100
ISSN (Electronic)	1876-1119

Conference

Conference	7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2017 and 8th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2018
Country/Territory	Italy
City	Florence
Period	19/04/17 → 21/04/17

Bibliographical note

Publisher Copyright:
© Springer Nature Switzerland AG 2019.

Keywords

Adolescent
Apparel
Clothing
Fast-fashion
Retail

Access to Document

10.1007/978-3-319-98038-6_6

Cite this

Karaoglu, E. O., Candan, C., Guven, B., & Inan, G. (2019). Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing. In R. Rinaldi, & R. Bandinelli (Eds.), Business Models and ICT Technologies for the Fashion Supply Chain - Proceedings of IT4Fashion 2017 and IT4Fashion 2018 (pp. 67-77). (Lecture Notes in Electrical Engineering; Vol. 525). Springer Verlag. https://doi.org/10.1007/978-3-319-98038-6_6

Karaoglu, Emel O. ; Candan, Cevza ; Guven, Burcu et al. / Fast-fashion : Fast enough to satisfy adolescent girls’ expectations from their clothing. Business Models and ICT Technologies for the Fashion Supply Chain - Proceedings of IT4Fashion 2017 and IT4Fashion 2018. editor / Rinaldo Rinaldi ; Romeo Bandinelli. Springer Verlag, 2019. pp. 67-77 (Lecture Notes in Electrical Engineering).

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title = "Fast-fashion: Fast enough to satisfy adolescent girls{\textquoteright} expectations from their clothing",

abstract = "Word-wide and also in Turkey, little research has been done on adolescents as a consumer market, especially regarding their evaluating criteria, expectations and problems relating to clothing. The research was therefore conducted to explore and describe the adolescent female consumers{\textquoteright} expectations and evaluations related to her selection of clothing. In doing so, it mainly focused on the fit of cloths. The survey was applied to more than 200 adolescent girls who were randomly selected from the most populated areas of Istanbul. The participants were within the age range of 9–16. The data collected were analysed using IBM SPSS (23), based on the relevant statistical significance and data summary techniques. The chi-square analyses were also conducted to seek the similarities (or dissimilarities) between the age groups and their major clothing problems.",

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author = "Karaoglu, {Emel O.} and Cevza Candan and Burcu Guven and Guner Inan",

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doi = "10.1007/978-3-319-98038-6_6",

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publisher = "Springer Verlag",

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Karaoglu, EO , Candan, C, Guven, B & Inan, G 2019, Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing. in R Rinaldi & R Bandinelli (eds), Business Models and ICT Technologies for the Fashion Supply Chain - Proceedings of IT4Fashion 2017 and IT4Fashion 2018. Lecture Notes in Electrical Engineering, vol. 525, Springer Verlag, pp. 67-77, 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2017 and 8th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2018, Florence, Italy, 19/04/17. https://doi.org/10.1007/978-3-319-98038-6_6

Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing. / Karaoglu, Emel O.; Candan, Cevza; Guven, Burcu et al.
Business Models and ICT Technologies for the Fashion Supply Chain - Proceedings of IT4Fashion 2017 and IT4Fashion 2018. ed. / Rinaldo Rinaldi; Romeo Bandinelli. Springer Verlag, 2019. p. 67-77 (Lecture Notes in Electrical Engineering; Vol. 525).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2017 and 8th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, IT4Fashion 2018

AU - Karaoglu, Emel O.

AU - Candan, Cevza

AU - Guven, Burcu

AU - Inan, Guner

N1 - Publisher Copyright: © Springer Nature Switzerland AG 2019.

PY - 2019

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N2 - Word-wide and also in Turkey, little research has been done on adolescents as a consumer market, especially regarding their evaluating criteria, expectations and problems relating to clothing. The research was therefore conducted to explore and describe the adolescent female consumers’ expectations and evaluations related to her selection of clothing. In doing so, it mainly focused on the fit of cloths. The survey was applied to more than 200 adolescent girls who were randomly selected from the most populated areas of Istanbul. The participants were within the age range of 9–16. The data collected were analysed using IBM SPSS (23), based on the relevant statistical significance and data summary techniques. The chi-square analyses were also conducted to seek the similarities (or dissimilarities) between the age groups and their major clothing problems.

AB - Word-wide and also in Turkey, little research has been done on adolescents as a consumer market, especially regarding their evaluating criteria, expectations and problems relating to clothing. The research was therefore conducted to explore and describe the adolescent female consumers’ expectations and evaluations related to her selection of clothing. In doing so, it mainly focused on the fit of cloths. The survey was applied to more than 200 adolescent girls who were randomly selected from the most populated areas of Istanbul. The participants were within the age range of 9–16. The data collected were analysed using IBM SPSS (23), based on the relevant statistical significance and data summary techniques. The chi-square analyses were also conducted to seek the similarities (or dissimilarities) between the age groups and their major clothing problems.

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Karaoglu EO , Candan C, Guven B, Inan G. Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing. In Rinaldi R, Bandinelli R, editors, Business Models and ICT Technologies for the Fashion Supply Chain - Proceedings of IT4Fashion 2017 and IT4Fashion 2018. Springer Verlag. 2019. p. 67-77. (Lecture Notes in Electrical Engineering). doi: 10.1007/978-3-319-98038-6_6

Fast-fashion: Fast enough to satisfy adolescent girls’ expectations from their clothing

Abstract

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Bibliographical note

Keywords

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