TY - JOUR
T1 - Evaluation of Globalization Strategies
T2 - External Analysis of the Turkish Clothing Industry
AU - Eryuruk, Selin Hanife
AU - Kalaoglu, Fatma
AU - Baskak, Murat
AU - Besoa Rabenasolo, A.
PY - 2010/9
Y1 - 2010/9
N2 - In this article we present an external analysis of the Turkish clothing industry. Information on the companies was obtained by means of a questionnaire survey. Data were evaluated to see whether or not the Turkish clothing industry utilizes globalization market strategies, the important factors effective to implement these strategies, perceived problems, and execution of the strategies to compete in the global environment in addition to the modeling of the current situation of the strategies.
AB - In this article we present an external analysis of the Turkish clothing industry. Information on the companies was obtained by means of a questionnaire survey. Data were evaluated to see whether or not the Turkish clothing industry utilizes globalization market strategies, the important factors effective to implement these strategies, perceived problems, and execution of the strategies to compete in the global environment in addition to the modeling of the current situation of the strategies.
KW - competitive strategies
KW - external analysis
KW - globalization process
KW - Turkish clothing industry
UR - http://www.scopus.com/inward/record.url?scp=77956083957&partnerID=8YFLogxK
U2 - 10.1177/0040517510361800
DO - 10.1177/0040517510361800
M3 - Article
AN - SCOPUS:77956083957
SN - 0040-5175
VL - 80
SP - 1379
EP - 1391
JO - Textile Reseach Journal
JF - Textile Reseach Journal
IS - 14
ER -