Effect of Gamification Applications on Individual Performance: Air Transportation Application

Samet Elitok, Hür Bersam Bolat*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The game, which has been a part of human life since the birth, has found itself a new form with technology and has started to appear as gamification applications in businesses. Gamification, which was originally intended for educational purposes, has served many different purposes over time, such as health, production, performance improvement and communication enhancement. The spread of the domain over a wide scale requires confirmation of the validity and effectiveness of these applications. This study analyses the effect of gamification activities carried out in an internationally operating air transport company on the individual performance of employees. In the study, the independent and mediated effect of the factors that make up gamification is observed using structural equation modelling.

Original languageEnglish
Title of host publicationDigital Conversion on the Way to Industry 4.0 - Selected Papers from ISPR2020, 2020 Online - Turkey
EditorsNuman M. Durakbasa, M. Güneş Gençyılmaz
PublisherSpringer Science and Business Media Deutschland GmbH
Pages711-719
Number of pages9
ISBN (Print)9783030627836
DOIs
Publication statusPublished - 2021
EventInternational Symposium for Production Research, ISPR 2020 - Antalya, Turkey
Duration: 24 Sept 202026 Sept 2020

Publication series

NameLecture Notes in Mechanical Engineering
ISSN (Print)2195-4356
ISSN (Electronic)2195-4364

Conference

ConferenceInternational Symposium for Production Research, ISPR 2020
Country/TerritoryTurkey
CityAntalya
Period24/09/2026/09/20

Bibliographical note

Publisher Copyright:
© 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

  • Air transportation
  • Gamification
  • Performance
  • Structural equation modelling

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