Digital Maturity Assessment of Ship Management Companies Towards Organizational Intelligence: Blue Digital Focus

Kadir Cicek, Metin Celik, S. M.Esad Demirci*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)

Abstract

Digital maturity assessment is one of the pioneering studies of digital transformation. It is a stepwise approach to support the organizational awareness to establish the link between technology and business in different levels. It is a step-by-step approach to support organizational awareness and even achieve organizational intelligence in order to establish the link between technology and business. This chapter develops a novel self-assessment methodology, namely Blue Digital Focus, to conduct digital maturity analysis of ship management companies. The assessment involves seven dimensions such as strategy, organization, customer, technology, operations, innovations, process improvement. The implementation phase of Blue Digital Focus is conducted with an illustrative case study to demonstrate the model. Completing the assessment, a comprehensive analysis and reporting, including maturity scores, rankings, recommendations, is conducted. The proposed approach is recognized as useful tool both to ship managers and to maritime researchers interested in understanding the digital readiness level in practice. Blue Digital Focus has great potential to investigate the future needs of key maritime stakeholders responding to priorities of smart, green and sustainable transportation system. A further study through an interactive platform supported with digitalization survey visits is planned.

Original languageEnglish
Title of host publicationLecture Notes in Networks and Systems
PublisherSpringer Science and Business Media Deutschland GmbH
Pages537-560
Number of pages24
DOIs
Publication statusPublished - 2023

Publication series

NameLecture Notes in Networks and Systems
Volume549
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Bibliographical note

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

  • Digital maturity
  • Digital transformation
  • Maritime
  • Organizational intelligence
  • Ship management

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