Digital globalization in mature and nascent creative industries: Comparing scaling strategies of TV series producers and computer game studios

In the age of digital globalization, this research investigates the scaling strategies of creative industries, contrasting the mature TV series industry with the nascent computer game industry. Türkiye’s unique blend of Eastern and Western influences and its recent rise in these areas offer a distinctive perspective. The study delves into the challenges and opportunities these industries face in digital globalization, particularly in content creation, distribution, and competition. Comparative analysis shows how the maturity of an industry affects its adaptation to digital strategies. The established TV series sector is capitalizing on digital platforms to broaden its international audience, while the online gaming industry uses its born-global status to foster innovation and tap into worldwide trends. Based on stakeholder interviews, secondary data analyses, and case studies, it identifies unique patterns in scaling strategies, strategic innovation, digital adaptation, and interplay of local and global elements, emphasizing digital agility, cultural sensitivity, and strategic foresight.