Development of a fashion buying education program for an apparel retail company

Sedat Sezer*, Burcu Guven, Emel O. Karaoglu, Cevza Candan, Zafer Onder, Emel Aydemir, Gulperi Tandar

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

In order to stay ahead of the marketplace, today’s retailers need to be smarter in managing and controlling what goes on their shelves. Therefore, it is essential for professional buyers to focus on their product selections, and to ensure that these selections are the products which will satisfy their customers. In other words, professional retail buying is all about being able to anticipate consumer demands and to create ideas that can be converted into exciting products that fulfil consumer’s desires. However, this is not always an easy task to do for especially Turkish retail buyers as there is a lack of professional buying courses applicable for Turkish apparel retailers. The courses available are generally too theoretical and/or too general for practical implementation. As a result of that, LC Waikiki Corporate Academy, in collaboration with Faculty of Textile Technologies and Design, Istanbul Technical University, aimed to establish “an in-house buying certificate program” which covered the how-to, the what-to and the when-to, with easy to understand material and case studies that would enhance their buyers’ skills and facilitate the management of their daily activities. The program also aimed to help participants to acquire knowledge of the discipline of fashion buying, to explore current global and local issues in retail buying, and finally to enhance the development of participants’ global awareness, critical and analytical thinking and communication skills.

Original languageEnglish
Title of host publicationLecture Notes in Electrical Engineering
EditorsRinaldo Rinaldi, Romeo Bandinelli
PublisherSpringer Verlag
Pages47-65
Number of pages19
ISBN (Print)9783319485102
DOIs
Publication statusPublished - 2017

Publication series

NameLecture Notes in Electrical Engineering
Volume413
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG 2017.

Keywords

  • Apparel
  • Fashion buyer
  • Professional education
  • Retail buying

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