CRM and Marketing Analytics

Sultan Ceren Oner; Yusuf Isik; Abdullah Emin Kazdaloglu; Mirac Murat; Tolga Ahmet Kalayci; Kubra Cetin Yildiz; Aycan Pekpazar; Mahmut Sami Sivri; Nevcihan Toraman; Basar Oztaysi; Umut Asan; Cigdem Altin Gumussoy

doi:10.1007/978-3-030-93823-9_12

CRM and Marketing Analytics

Sultan Ceren Oner, Yusuf Isik, Abdullah Emin Kazdaloglu, Mirac Murat, Tolga Ahmet Kalayci, Kubra Cetin Yildiz, Aycan Pekpazar, Mahmut Sami Sivri, Nevcihan Toraman, Basar Oztaysi, Umut Asan, Cigdem Altin Gumussoy^*

^*Corresponding author for this work

Department of Industrial Engineering

Istanbul Technical University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Customer relationship management (CRM) and marketing analytics is a combination of techniques, technologies, and strategies that serve to create and deliver value to profitable customers. It involves internal business processes and functions (such as marketing, sales) as well as external influences (such as competitors). CRM systems collect, analyze and model information about customers using data science methods at all stages of their life cycle to establish and maintain long-term profitable relationships and create loyal customers.

Original language	English
Title of host publication	Springer Series in Advanced Manufacturing
Publisher	Springer Nature
Pages	335-392
Number of pages	58
DOIs	https://doi.org/10.1007/978-3-030-93823-9_12
Publication status	Published - 2022

Publication series

Name	Springer Series in Advanced Manufacturing
ISSN (Print)	1860-5168
ISSN (Electronic)	2196-1735

Bibliographical note

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Access to Document

10.1007/978-3-030-93823-9_12

Cite this

@inbook{c979adc8865d4c2b987ccf127ec0d3b4,

title = "CRM and Marketing Analytics",

abstract = "Customer relationship management (CRM) and marketing analytics is a combination of techniques, technologies, and strategies that serve to create and deliver value to profitable customers. It involves internal business processes and functions (such as marketing, sales) as well as external influences (such as competitors). CRM systems collect, analyze and model information about customers using data science methods at all stages of their life cycle to establish and maintain long-term profitable relationships and create loyal customers.",

author = "Oner, {Sultan Ceren} and Yusuf Isik and Kazdaloglu, {Abdullah Emin} and Mirac Murat and Kalayci, {Tolga Ahmet} and Yildiz, {Kubra Cetin} and Aycan Pekpazar and Sivri, {Mahmut Sami} and Nevcihan Toraman and Basar Oztaysi and Umut Asan and Gumussoy, {Cigdem Altin}",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",

year = "2022",

doi = "10.1007/978-3-030-93823-9_12",

language = "English",

series = "Springer Series in Advanced Manufacturing",

publisher = "Springer Nature",

pages = "335--392",

booktitle = "Springer Series in Advanced Manufacturing",

address = "Switzerland",

}

TY - CHAP

T1 - CRM and Marketing Analytics

AU - Oner, Sultan Ceren

AU - Isik, Yusuf

AU - Kazdaloglu, Abdullah Emin

AU - Murat, Mirac

AU - Kalayci, Tolga Ahmet

AU - Yildiz, Kubra Cetin

AU - Pekpazar, Aycan

AU - Sivri, Mahmut Sami

AU - Toraman, Nevcihan

AU - Oztaysi, Basar

AU - Asan, Umut

AU - Gumussoy, Cigdem Altin

PY - 2022

Y1 - 2022

N2 - Customer relationship management (CRM) and marketing analytics is a combination of techniques, technologies, and strategies that serve to create and deliver value to profitable customers. It involves internal business processes and functions (such as marketing, sales) as well as external influences (such as competitors). CRM systems collect, analyze and model information about customers using data science methods at all stages of their life cycle to establish and maintain long-term profitable relationships and create loyal customers.

AB - Customer relationship management (CRM) and marketing analytics is a combination of techniques, technologies, and strategies that serve to create and deliver value to profitable customers. It involves internal business processes and functions (such as marketing, sales) as well as external influences (such as competitors). CRM systems collect, analyze and model information about customers using data science methods at all stages of their life cycle to establish and maintain long-term profitable relationships and create loyal customers.

UR - http://www.scopus.com/inward/record.url?scp=85151517467&partnerID=8YFLogxK

U2 - 10.1007/978-3-030-93823-9_12

DO - 10.1007/978-3-030-93823-9_12

M3 - Chapter

AN - SCOPUS:85151517467

T3 - Springer Series in Advanced Manufacturing

SP - 335

EP - 392

BT - Springer Series in Advanced Manufacturing

PB - Springer Nature

ER -

CRM and Marketing Analytics

Abstract

Publication series

Bibliographical note

Access to Document

Other files and links

Fingerprint

Cite this