Contemporary thoughts on corporate branding and corporate identity management

T. C. Melewar*, Elif Karaosmanoğlu

*Corresponding author for this work

Research output: Book/ReportBookpeer-review

5 Citations (Scopus)


A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Original languageEnglish
PublisherPalgrave Macmillan
Number of pages230
ISBN (Electronic)9780230583221
ISBN (Print)9780230543140
Publication statusPublished - 23 Oct 2008
Externally publishedYes

Bibliographical note

Publisher Copyright:
© T C Melewar and Elif Karaosmanoğlu 2008. All rights reserved.


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