Contemporary thoughts on corporate branding and corporate identity management

T. C. Melewar; Elif Karaosmanoğlu

doi:10.1057/9780230583221

Contemporary thoughts on corporate branding and corporate identity management

T. C. Melewar^*, Elif Karaosmanoğlu

^*Corresponding author for this work

Research output: Book/Report › Book › peer-review

5 Citations (Scopus)

Abstract

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Original language	English
Publisher	Palgrave Macmillan
Number of pages	230
ISBN (Electronic)	9780230583221
ISBN (Print)	9780230543140
DOIs	https://doi.org/10.1057/9780230583221
Publication status	Published - 23 Oct 2008
Externally published	Yes

Bibliographical note

Publisher Copyright:
© T C Melewar and Elif Karaosmanoğlu 2008. All rights reserved.

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Contemporary thoughts on corporate branding and corporate identity management

Abstract

Bibliographical note

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