Abstract
With the rapid growth of the World Wide Web (www), finding useful information from the Internet has become a critical issue. Web recommender systems help users make decisions in this complex information space where the volume of information available to them is huge. Recently, a number of Web page recommender systems have been developed to extract the user behavior from the user's navigational path and predict the next request as s/he visits Web pages. However, each of these systems has its own merits and limitations. In this paper, we investigate a hybrid recommender system, which combines the results of several recommender techniques based on Web usage mining. We conduct a detailed comparative evaluation of how different combined methods and different recommendation techniques affect the prediction accuracy of the hybrid recommender. We then discuss the results in terms of using a hybrid recommender system instead of a single recommender model. Our results suggest that the hybrid recommender system is better in predicting the next request of a Web user.
Original language | English |
---|---|
Pages (from-to) | 2911-2922 |
Number of pages | 12 |
Journal | Expert Systems with Applications |
Volume | 37 |
Issue number | 4 |
DOIs | |
Publication status | Published - Apr 2010 |
Keywords
- Hybrid recommender systems
- Web page recommendation
- Web usage mining