Classification of Laptop Design Attributes Using Fuzzy Kano Model

Esra Ilbahar; Selcuk Cebi; Cengiz Kahraman

doi:10.1007/978-3-030-42188-5_13

Classification of Laptop Design Attributes Using Fuzzy Kano Model

Esra Ilbahar^*, Selcuk Cebi, Cengiz Kahraman

^*Corresponding author for this work

Department of Industrial Engineering

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

The laptop computers have become one of the preferred products in the consumer electronics market. To be successful in a market, it is not enough to have knowledge about competitors and their product performances, but also it is crucial to know the impressions that products create. A large part of the laptop consumer market is comprised of college and graduate students. That is why, in this study, design preferences of college students are analyzed by using fuzzy Kano Model, and the results are compared to the results of traditional Kano Model. It is shown that traditional Kano Model and fuzzy Kano Model yield different results for most of the design attributes.

Original language	English
Title of host publication	Studies in Systems, Decision and Control
Publisher	Springer
Pages	239-250
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-030-42188-5_13
Publication status	Published - 2020

Publication series

Name	Studies in Systems, Decision and Control
Volume	279
ISSN (Print)	2198-4182
ISSN (Electronic)	2198-4190

Bibliographical note

Publisher Copyright:
© 2020, Springer Nature Switzerland AG.

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10.1007/978-3-030-42188-5_13

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title = "Classification of Laptop Design Attributes Using Fuzzy Kano Model",

abstract = "The laptop computers have become one of the preferred products in the consumer electronics market. To be successful in a market, it is not enough to have knowledge about competitors and their product performances, but also it is crucial to know the impressions that products create. A large part of the laptop consumer market is comprised of college and graduate students. That is why, in this study, design preferences of college students are analyzed by using fuzzy Kano Model, and the results are compared to the results of traditional Kano Model. It is shown that traditional Kano Model and fuzzy Kano Model yield different results for most of the design attributes.",

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AU - Cebi, Selcuk

AU - Kahraman, Cengiz

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N2 - The laptop computers have become one of the preferred products in the consumer electronics market. To be successful in a market, it is not enough to have knowledge about competitors and their product performances, but also it is crucial to know the impressions that products create. A large part of the laptop consumer market is comprised of college and graduate students. That is why, in this study, design preferences of college students are analyzed by using fuzzy Kano Model, and the results are compared to the results of traditional Kano Model. It is shown that traditional Kano Model and fuzzy Kano Model yield different results for most of the design attributes.

AB - The laptop computers have become one of the preferred products in the consumer electronics market. To be successful in a market, it is not enough to have knowledge about competitors and their product performances, but also it is crucial to know the impressions that products create. A large part of the laptop consumer market is comprised of college and graduate students. That is why, in this study, design preferences of college students are analyzed by using fuzzy Kano Model, and the results are compared to the results of traditional Kano Model. It is shown that traditional Kano Model and fuzzy Kano Model yield different results for most of the design attributes.

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Classification of Laptop Design Attributes Using Fuzzy Kano Model

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