Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation

Selcen Ozturkcan; Deniz Tuncalp

doi:10.1007/978-3-319-32970-3_10

Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation

Selcen Ozturkcan^*, Deniz Tuncalp

^*Corresponding author for this work

Department of Management Engineering

Kadir Has University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement.

Original language	English
Title of host publication	Services Marketing Cases in Emerging Markets
Subtitle of host publication	An Asian Perspective
Publisher	Springer International Publishing
Pages	89-106
Number of pages	18
ISBN (Electronic)	9783319329703
ISBN (Print)	9783319329680
DOIs	https://doi.org/10.1007/978-3-319-32970-3_10
Publication status	Published - 1 Jan 2016

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2017.

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10.1007/978-3-319-32970-3_10

Cite this

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Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation

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