Case study 4: Diageo in Turkey: The lion's milk versus global spirits

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Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Strategic Marketing Cases in Emerging Markets
Publisher	Springer International Publishing
Pages	47-60
Number of pages	14
ISBN (Electronic)	9783319515458
ISBN (Print)	9783319515434
DOIs	https://doi.org/10.1007/978-3-319-51545-8_4
Publication status	Published - 3 May 2017

Access to Document

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title = "Case study 4: Diageo in Turkey: The lion's milk versus global spirits",

author = "Deniz Tuncalp and Selcen Ozturkcan",

year = "2017",

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doi = "10.1007/978-3-319-51545-8\_4",

language = "English",

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