Case study 4: Diageo in Turkey: The lion's milk versus global spirits

Deniz Tuncalp^*, Selcen Ozturkcan

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Strategic Marketing Cases in Emerging Markets
Publisher	Springer International Publishing
Pages	47-60
Number of pages	14
ISBN (Electronic)	9783319515458
ISBN (Print)	9783319515434
DOIs	https://doi.org/10.1007/978-3-319-51545-8_4
Publication status	Published - 3 May 2017

Access to Document

@inbook{ee45a954d49e452fb25bfa136ad057d0,

title = "Case study 4: Diageo in Turkey: The lion's milk versus global spirits",

author = "Deniz Tuncalp and Selcen Ozturkcan",

year = "2017",

month = may,

day = "3",

doi = "10.1007/978-3-319-51545-8\_4",

language = "English",

isbn = "9783319515434",

pages = "47--60",

booktitle = "Strategic Marketing Cases in Emerging Markets",

publisher = "Springer International Publishing",

address = "Switzerland",

}

TY - CHAP

T1 - Case study 4

T2 - Diageo in Turkey: The lion's milk versus global spirits

AU - Tuncalp, Deniz

AU - Ozturkcan, Selcen

PY - 2017/5/3

Y1 - 2017/5/3

UR - https://www.scopus.com/pages/publications/85033198148

U2 - 10.1007/978-3-319-51545-8_4

DO - 10.1007/978-3-319-51545-8_4

M3 - Chapter

AN - SCOPUS:85033198148

SN - 9783319515434

SP - 47

EP - 60

BT - Strategic Marketing Cases in Emerging Markets

PB - Springer International Publishing

ER -