Case study 4: Diageo in Turkey: The lion's milk versus global spirits

Deniz Tuncalp*, Selcen Ozturkcan

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationStrategic Marketing Cases in Emerging Markets
PublisherSpringer International Publishing
Number of pages14
ISBN (Electronic)9783319515458
ISBN (Print)9783319515434
Publication statusPublished - 3 May 2017

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