Business Analytics for Managers

Yakup Turgut; Yildiz Kose; Alp Ustundag; Emre Cevikcan

doi:10.1007/978-3-030-93823-9_1

Business Analytics for Managers

Yakup Turgut, Yildiz Kose, Alp Ustundag^*, Emre Cevikcan

^*Corresponding author for this work

Department of Industrial Engineering

Istanbul Technical University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

Humans are decision-makers. Career and lifestyle decisions such as starting a business, purchasing a product, and investing in the future are all personalized decisions. Managers also in businesses make many decisions every day. If there is one truth that may be agreed upon about all managers, it is that they are overwhelmed by the burden of decisions. In today's business environment companies use data and analytics to gain competitive advantage by taking the most accurate strategic and operational decisions. Companies can vastly enhance their business operations through the use of business analytics, such as sophisticated data analysis, optimization and machine learning. The goal of business analytics is to help organizations improve their decision making with faster, better analysis.

Original language	English
Title of host publication	Springer Series in Advanced Manufacturing
Publisher	Springer Nature
Pages	3-20
Number of pages	18
DOIs	https://doi.org/10.1007/978-3-030-93823-9_1
Publication status	Published - 2022

Publication series

Name	Springer Series in Advanced Manufacturing
ISSN (Print)	1860-5168
ISSN (Electronic)	2196-1735

Bibliographical note

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Access to Document

10.1007/978-3-030-93823-9_1

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AU - Kose, Yildiz

AU - Ustundag, Alp

AU - Cevikcan, Emre

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Y1 - 2022

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AB - Humans are decision-makers. Career and lifestyle decisions such as starting a business, purchasing a product, and investing in the future are all personalized decisions. Managers also in businesses make many decisions every day. If there is one truth that may be agreed upon about all managers, it is that they are overwhelmed by the burden of decisions. In today's business environment companies use data and analytics to gain competitive advantage by taking the most accurate strategic and operational decisions. Companies can vastly enhance their business operations through the use of business analytics, such as sophisticated data analysis, optimization and machine learning. The goal of business analytics is to help organizations improve their decision making with faster, better analysis.

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ER -

Business Analytics for Managers

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