Blockchain-based Framework for Customer Loyalty Program

Seref Bulbul; Gökhan İnce

doi:10.1109/UBMK.2018.8566642

Blockchain-based Framework for Customer Loyalty Program

Seref Bulbul
, Gökhan İnce

Department of Computer Engineering

Istanbul Technical University
Adesso Turkey Information Technologies Ltd.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

28 Citations (Scopus)

Abstract

Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.

Original language	English
Title of host publication	UBMK 2018 - 3rd International Conference on Computer Science and Engineering
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	342-346
Number of pages	5
ISBN (Electronic)	9781538678930
DOIs	https://doi.org/10.1109/UBMK.2018.8566642
Publication status	Published - 6 Dec 2018
Event	3rd International Conference on Computer Science and Engineering, UBMK 2018 - Sarajevo, Bosnia and Herzegovina Duration: 20 Sept 2018 → 23 Sept 2018

Publication series

Name	UBMK 2018 - 3rd International Conference on Computer Science and Engineering

Conference

Conference	3rd International Conference on Computer Science and Engineering, UBMK 2018
Country/Territory	Bosnia and Herzegovina
City	Sarajevo
Period	20/09/18 → 23/09/18

Bibliographical note

Publisher Copyright:
© 2018 IEEE.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Blockchain
Customer Loyalty Program
NEO
Smart Contract

Access to Document

10.1109/UBMK.2018.8566642

Cite this

Bulbul, S., & İnce, G. (2018). Blockchain-based Framework for Customer Loyalty Program. In UBMK 2018 - 3rd International Conference on Computer Science and Engineering (pp. 342-346). Article 8566642 (UBMK 2018 - 3rd International Conference on Computer Science and Engineering). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/UBMK.2018.8566642

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abstract = "Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.",

keywords = "Blockchain, Customer Loyalty Program, NEO, Smart Contract",

author = "Seref Bulbul and G{\"o}khan İnce",

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Bulbul, S & İnce, G 2018, Blockchain-based Framework for Customer Loyalty Program. in UBMK 2018 - 3rd International Conference on Computer Science and Engineering., 8566642, UBMK 2018 - 3rd International Conference on Computer Science and Engineering, Institute of Electrical and Electronics Engineers Inc., pp. 342-346, 3rd International Conference on Computer Science and Engineering, UBMK 2018, Sarajevo, Bosnia and Herzegovina, 20/09/18. https://doi.org/10.1109/UBMK.2018.8566642

Blockchain-based Framework for Customer Loyalty Program. / Bulbul, Seref; İnce, Gökhan.
UBMK 2018 - 3rd International Conference on Computer Science and Engineering. Institute of Electrical and Electronics Engineers Inc., 2018. p. 342-346 8566642 (UBMK 2018 - 3rd International Conference on Computer Science and Engineering).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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KW - Smart Contract

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ER -

Blockchain-based Framework for Customer Loyalty Program

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Keywords

Access to Document

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Cite this