Abstract
We create and collect more data today than we have in the past. All this data comes from and is reviewed from different sources, including social media platforms, our phones and computers, healthcare gadgets and wearable technology, scientific instruments, financial institutions, the manufacturing industry, news channels and more. When these small and wide data are analyzed, it offers businesses the opportunity to take quick action in business-development processes (B2B, B2C), gain a different perspective, and better understand applications, creating new opportunities. While changing their sales and marketing strategies, businesses are now able to manage the data they collect in real time to transform themselves, to record them in a healthy way, to analyze and evaluate data-based processes, and to determine their digital transformation roadmaps, their interactions with their customers, sectoral diffraction, application and advanced analyses. They want to accelerate the transformation processes within the technology triangle. As a result, big data technologies and applications are at the center of everything and becomes an important application for digital transformation.
Original language | English |
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Title of host publication | Springer Series in Advanced Manufacturing |
Publisher | Springer Nature |
Pages | 265-286 |
Number of pages | 22 |
DOIs | |
Publication status | Published - 2022 |
Publication series
Name | Springer Series in Advanced Manufacturing |
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ISSN (Print) | 1860-5168 |
ISSN (Electronic) | 2196-1735 |
Bibliographical note
Publisher Copyright:© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.