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ANP-based marketing activity selection model for construction companies
Gul Polat
, Umit Donmez
Department of Civil Engineering
Yuksel Insaat AS (Yuksel Construction Co.)
Research output
:
Contribution to journal
›
Article
›
peer-review
10
Citations (Scopus)
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Keyphrases
Construction Companies
100%
Process-based
100%
Selection Model
100%
Analytic Network Process
100%
Marketing Activity
100%
Activity Selection
100%
Limited Resources
30%
Analytic Model
20%
Design Methodology
10%
Selection Problem
10%
Selection Criteria
10%
Return on Investment
10%
Simple Tools
10%
Public Ownership
10%
Construction Marketing
10%
Building Developers
10%
Client Profile
10%
Maximum Return
10%
Private Owner
10%
Economics, Econometrics and Finance
AHP Approach
100%
Return on Investment
20%
Social Sciences
Case Study
100%
Pharmacology, Toxicology and Pharmaceutical Science
Model Selection
100%