ANP application for evaluating Turkish mobile communication operators

Onur Kemal Tosun, Anil Gungor, Y. Ilker Topcu

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)


The proposed decision model, based on Analytic Network Process (ANP), has been developed in order to determine the dynamics of the Global System for Mobile Communications (GSM) market. In accordance with the sequence of ANP, first of all, the problem was structured and modeled. At the next step, a quantitative analysis was conducted with the customers in order to assess the importance of the related factors and forecast the market shares of the Turkish mobile communication operators. The forecasted market share values were compared with actual ones for the validation of the decision model. The assessed importance of the factors in a valid model would be a potential competitive advantage for the mobile operators.

Original languageEnglish
Pages (from-to)313-324
Number of pages12
JournalJournal of Global Optimization
Issue number2
Publication statusPublished - Oct 2008


  • Analytic network process
  • Mobile communication
  • Multiple criteria decision making in marketing


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