ANP application for evaluating Turkish mobile communication operators

The proposed decision model, based on Analytic Network Process (ANP), has been developed in order to determine the dynamics of the Global System for Mobile Communications (GSM) market. In accordance with the sequence of ANP, first of all, the problem was structured and modeled. At the next step, a quantitative analysis was conducted with the customers in order to assess the importance of the related factors and forecast the market shares of the Turkish mobile communication operators. The forecasted market share values were compared with actual ones for the validation of the decision model. The assessed importance of the factors in a valid model would be a potential competitive advantage for the mobile operators.