A novel social network platform by using E-marketing and evaluating models

Ali Norouzi; A. Halim Zaim

doi:10.1109/CASON.2011.6085915

A novel social network platform by using E-marketing and evaluating models

Ali Norouzi^*
, A. Halim Zaim

^*Corresponding author for this work

Istanbul University
Istanbul Ticaret University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Social networking system is not just for seeking and keeping customers but it has also proven to be a highly effective business tool. On the other hand, E-Tourism marketing and its technology cause the change of power balance between the industries and the service companies by providing better harmony between organizations, practical and easier method of production, less error in input and output data and the increasing accuracy, while causing complexity in programming and editing the approaches. There are many problems in integrated management of social networks. The majority of E-commerce models are based on traditional approaches without considering the electronic revolution of the recent decades. By using the analyze model of SWOT and by recognizing the fundamental properties of international e-tourism marketing, one can present some strategies to find a balance between the environment data and the digital data. In this paper, we propose some recommendations to improve the performance of E-tourism by using SWOT output results.

Original language	English
Title of host publication	Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11
Pages	37-41
Number of pages	5
DOIs	https://doi.org/10.1109/CASON.2011.6085915
Publication status	Published - 2011
Externally published	Yes
Event	2011 International Conference on Computational Aspects of Social Networks, CASoN'11 - Salamanca, Spain Duration: 19 Oct 2011 → 21 Oct 2011

Publication series

Name	Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11

Conference

Conference	2011 International Conference on Computational Aspects of Social Networks, CASoN'11
Country/Territory	Spain
City	Salamanca
Period	19/10/11 → 21/10/11

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

E-Business
E-tourism
ICT
Marketing
SWOT model

Access to Document

10.1109/CASON.2011.6085915

Cite this

Norouzi, A., & Zaim, A. H. (2011). A novel social network platform by using E-marketing and evaluating models. In Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11 (pp. 37-41). Article 6085915 (Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11). https://doi.org/10.1109/CASON.2011.6085915

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title = "A novel social network platform by using E-marketing and evaluating models",

abstract = "Social networking system is not just for seeking and keeping customers but it has also proven to be a highly effective business tool. On the other hand, E-Tourism marketing and its technology cause the change of power balance between the industries and the service companies by providing better harmony between organizations, practical and easier method of production, less error in input and output data and the increasing accuracy, while causing complexity in programming and editing the approaches. There are many problems in integrated management of social networks. The majority of E-commerce models are based on traditional approaches without considering the electronic revolution of the recent decades. By using the analyze model of SWOT and by recognizing the fundamental properties of international e-tourism marketing, one can present some strategies to find a balance between the environment data and the digital data. In this paper, we propose some recommendations to improve the performance of E-tourism by using SWOT output results.",

keywords = "E-Business, E-tourism, ICT, Marketing, SWOT model",

author = "Ali Norouzi and Zaim, \{A. Halim\}",

year = "2011",

doi = "10.1109/CASON.2011.6085915",

language = "English",

isbn = "9781457711312",

series = "Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11",

pages = "37--41",

booktitle = "Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11",

note = "2011 International Conference on Computational Aspects of Social Networks, CASoN'11 ; Conference date: 19-10-2011 Through 21-10-2011",

}

Norouzi, A & Zaim, AH 2011, A novel social network platform by using E-marketing and evaluating models. in Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11., 6085915, Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11, pp. 37-41, 2011 International Conference on Computational Aspects of Social Networks, CASoN'11, Salamanca, Spain, 19/10/11. https://doi.org/10.1109/CASON.2011.6085915

A novel social network platform by using E-marketing and evaluating models. / Norouzi, Ali; Zaim, A. Halim.
Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11. 2011. p. 37-41 6085915 (Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - A novel social network platform by using E-marketing and evaluating models

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AU - Zaim, A. Halim

PY - 2011

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N2 - Social networking system is not just for seeking and keeping customers but it has also proven to be a highly effective business tool. On the other hand, E-Tourism marketing and its technology cause the change of power balance between the industries and the service companies by providing better harmony between organizations, practical and easier method of production, less error in input and output data and the increasing accuracy, while causing complexity in programming and editing the approaches. There are many problems in integrated management of social networks. The majority of E-commerce models are based on traditional approaches without considering the electronic revolution of the recent decades. By using the analyze model of SWOT and by recognizing the fundamental properties of international e-tourism marketing, one can present some strategies to find a balance between the environment data and the digital data. In this paper, we propose some recommendations to improve the performance of E-tourism by using SWOT output results.

AB - Social networking system is not just for seeking and keeping customers but it has also proven to be a highly effective business tool. On the other hand, E-Tourism marketing and its technology cause the change of power balance between the industries and the service companies by providing better harmony between organizations, practical and easier method of production, less error in input and output data and the increasing accuracy, while causing complexity in programming and editing the approaches. There are many problems in integrated management of social networks. The majority of E-commerce models are based on traditional approaches without considering the electronic revolution of the recent decades. By using the analyze model of SWOT and by recognizing the fundamental properties of international e-tourism marketing, one can present some strategies to find a balance between the environment data and the digital data. In this paper, we propose some recommendations to improve the performance of E-tourism by using SWOT output results.

KW - E-Business

KW - E-tourism

KW - ICT

KW - Marketing

KW - SWOT model

UR - https://www.scopus.com/pages/publications/84055193596

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DO - 10.1109/CASON.2011.6085915

M3 - Conference contribution

AN - SCOPUS:84055193596

SN - 9781457711312

T3 - Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11

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BT - Proceedings of the 2011 International Conference on Computational Aspects of Social Networks, CASoN'11

T2 - 2011 International Conference on Computational Aspects of Social Networks, CASoN'11

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ER -

A novel social network platform by using E-marketing and evaluating models

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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