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A note on the effect of brand image on sales
Berk Ataman,
Burç Ülengin
Department of Management Engineering
Tilburg University
Research output
:
Contribution to journal
›
Article
›
peer-review
46
Citations (Scopus)
Overview
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Dive into the research topics of 'A note on the effect of brand image on sales'. Together they form a unique fingerprint.
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Engineering
Image Data
100%
Data Series
100%
Net Effect
100%
Main Image
100%
Monthly Basis
100%
Congruency
100%
Keyphrases
Image Attributes
100%
Brand Image
100%
Time Series Data
33%
Regression Analysis
33%
Factor Analysis
33%
Image Data
33%
Net Effect
33%
Sales Figure
33%
Self-perception
33%
Sales Volume
33%
Congruency Model
33%
Psychology
Factor Analysis
100%
Self-Perception
100%
Multiple Regression Analysis
100%
Social Sciences
Sales
100%
Brand Image
100%
Time Series
25%
Factor Analysis
25%
Self-Perception
25%
Economics, Econometrics and Finance
Brand Image
100%
Time Series
33%