A multiple-criteria decision-making approach for the evaluation of retail location

Sebnem Burnaz*, Y. Ilker Topcu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

30 Citations (Scopus)

Abstract

This study proposes an ANP-based evaluation of retail locations. Authors acted as decision analysts and interacted with professionals in Turkish apparel retailing sector for acquiring their knowledge and expertise. As a result, evaluation criteria of the study were identified. These criteria are clustered into five groups: store, other retailers, shopping centre/business district, accessibility, and environmental. The relationship among criteria were assessed and a network was formed. ANP approach was then utilized in order to evaluate possible retail locations for the apparel stores. Besides global preferences of these alternatives, relative importance of the criteria was also revealed. Copyright.

Original languageEnglish
Pages (from-to)67-76
Number of pages10
JournalJournal of Multi-Criteria Decision Analysis
Volume14
Issue number1-3
DOIs
Publication statusPublished - Jan 2006

Keywords

  • Analytic network process
  • Multiple criteria in marketing
  • Retail location

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