A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring

Basar Oztaysi; Sezi Cevik Onar; Cengiz Kahraman

doi:10.1007/978-3-030-51156-2_18

A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring

Basar Oztaysi^*, Sezi Cevik Onar, Cengiz Kahraman

^*Corresponding author for this work

Department of Industrial Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Citations (Scopus)

Abstract

Beacon technology enables applications that provide location-based services such as notifications, tracking, and navigation via smart mobile devices. One of the most commonly adopted business models based on beacon technology is location-based advertisements. In this model, target customers are defined, and the most appropriate advertisement is sent to the customer based on his/her location. While the conversion rates of this model are high, there is a need for a dynamic pricing model that calculates the value of an advertisement to an advertiser in a given location. In this study, we propose a price of advertisement pricing model by using the Spherical Fuzzy AHP Scoring method.

Original language	English
Title of host publication	Intelligent and Fuzzy Techniques
Subtitle of host publication	Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference
Editors	Cengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A. Cagri Tolga
Publisher	Springer
Pages	142-150
Number of pages	9
ISBN (Print)	9783030511555
DOIs	https://doi.org/10.1007/978-3-030-51156-2_18
Publication status	Published - 2021
Event	International Conference on Intelligent and Fuzzy Systems, INFUS 2020 - Istanbul, Turkey Duration: 21 Jul 2020 → 23 Jul 2020

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	1197 AISC
ISSN (Print)	2194-5357
ISSN (Electronic)	2194-5365

Conference

Conference	International Conference on Intelligent and Fuzzy Systems, INFUS 2020
Country/Territory	Turkey
City	Istanbul
Period	21/07/20 → 23/07/20

Bibliographical note

Publisher Copyright:
© 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

AHP Scoring
Location-based systems
Spherical fuzzy sets

Access to Document

10.1007/978-3-030-51156-2_18

Cite this

Oztaysi, B., Onar, S. C., & Kahraman, C. (2021). A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring. In C. Kahraman, S. Cevik Onar, B. Oztaysi, I. U. Sari, S. Cebi, & A. C. Tolga (Eds.), Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference (pp. 142-150). (Advances in Intelligent Systems and Computing; Vol. 1197 AISC). Springer. https://doi.org/10.1007/978-3-030-51156-2_18

Oztaysi, Basar ; Onar, Sezi Cevik ; Kahraman, Cengiz. / A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring. Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. editor / Cengiz Kahraman ; Sezi Cevik Onar ; Basar Oztaysi ; Irem Ucal Sari ; Selcuk Cebi ; A. Cagri Tolga. Springer, 2021. pp. 142-150 (Advances in Intelligent Systems and Computing).

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title = "A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring",

abstract = "Beacon technology enables applications that provide location-based services such as notifications, tracking, and navigation via smart mobile devices. One of the most commonly adopted business models based on beacon technology is location-based advertisements. In this model, target customers are defined, and the most appropriate advertisement is sent to the customer based on his/her location. While the conversion rates of this model are high, there is a need for a dynamic pricing model that calculates the value of an advertisement to an advertiser in a given location. In this study, we propose a price of advertisement pricing model by using the Spherical Fuzzy AHP Scoring method.",

keywords = "AHP Scoring, Location-based systems, Spherical fuzzy sets",

author = "Basar Oztaysi and Onar, \{Sezi Cevik\} and Cengiz Kahraman",

note = "Publisher Copyright: {\textcopyright} 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; International Conference on Intelligent and Fuzzy Systems, INFUS 2020 ; Conference date: 21-07-2020 Through 23-07-2020",

year = "2021",

doi = "10.1007/978-3-030-51156-2\_18",

language = "English",

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series = "Advances in Intelligent Systems and Computing",

publisher = "Springer",

pages = "142--150",

editor = "Cengiz Kahraman and \{Cevik Onar\}, Sezi and Basar Oztaysi and Sari, \{Irem Ucal\} and Selcuk Cebi and Tolga, \{A. Cagri\}",

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Oztaysi, B, Onar, SC & Kahraman, C 2021, A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring. in C Kahraman, S Cevik Onar, B Oztaysi, IU Sari, S Cebi & AC Tolga (eds), Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. Advances in Intelligent Systems and Computing, vol. 1197 AISC, Springer, pp. 142-150, International Conference on Intelligent and Fuzzy Systems, INFUS 2020, Istanbul, Turkey, 21/07/20. https://doi.org/10.1007/978-3-030-51156-2_18

A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring. / Oztaysi, Basar; Onar, Sezi Cevik; Kahraman, Cengiz.
Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. ed. / Cengiz Kahraman; Sezi Cevik Onar; Basar Oztaysi; Irem Ucal Sari; Selcuk Cebi; A. Cagri Tolga. Springer, 2021. p. 142-150 (Advances in Intelligent Systems and Computing; Vol. 1197 AISC).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Oztaysi, Basar

AU - Onar, Sezi Cevik

AU - Kahraman, Cengiz

PY - 2021

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N2 - Beacon technology enables applications that provide location-based services such as notifications, tracking, and navigation via smart mobile devices. One of the most commonly adopted business models based on beacon technology is location-based advertisements. In this model, target customers are defined, and the most appropriate advertisement is sent to the customer based on his/her location. While the conversion rates of this model are high, there is a need for a dynamic pricing model that calculates the value of an advertisement to an advertiser in a given location. In this study, we propose a price of advertisement pricing model by using the Spherical Fuzzy AHP Scoring method.

AB - Beacon technology enables applications that provide location-based services such as notifications, tracking, and navigation via smart mobile devices. One of the most commonly adopted business models based on beacon technology is location-based advertisements. In this model, target customers are defined, and the most appropriate advertisement is sent to the customer based on his/her location. While the conversion rates of this model are high, there is a need for a dynamic pricing model that calculates the value of an advertisement to an advertiser in a given location. In this study, we propose a price of advertisement pricing model by using the Spherical Fuzzy AHP Scoring method.

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KW - Location-based systems

KW - Spherical fuzzy sets

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A2 - Cevik Onar, Sezi

A2 - Oztaysi, Basar

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Oztaysi B, Onar SC, Kahraman C. A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring. In Kahraman C, Cevik Onar S, Oztaysi B, Sari IU, Cebi S, Tolga AC, editors, Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. Springer. 2021. p. 142-150. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-030-51156-2_18

A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring

Abstract

Publication series

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Bibliographical note

Keywords

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