A dynamic pricing model for location based systems by using spherical fuzzy AHP scoring

Basar Oztaysi*, Sezi Cevik Onar, Cengiz Kahraman

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

Abstract

Location-Based Systems enable novel business models that can locate a person and send an action or message to him/her. One of the most commonly adopted location-based business models is location-based advertisements. Companies can send customized messages to target customers by using location-based ads. The model is promising since the conversion rate of the customers is high. On the other side, since the customers can be targeted based on their locations and interests, the price of the advertisement should be modeled a dynamic pricing model. In this study, we propose a dynamic pricing model for location-based ads by using the Spherical Fuzzy AHP method.

Original languageEnglish
Pages (from-to)6293-6302
Number of pages10
JournalJournal of Intelligent and Fuzzy Systems
Volume39
Issue number5
DOIs
Publication statusPublished - 2020

Bibliographical note

Publisher Copyright:
© 2020 - IOS Press and the authors. All rights reserved.

Keywords

  • AHP scoring
  • Location-based advertisements
  • spherical fuzzy sets

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