Abstract
Location-Based Systems enable novel business models that can locate a person and send an action or message to him/her. One of the most commonly adopted location-based business models is location-based advertisements. Companies can send customized messages to target customers by using location-based ads. The model is promising since the conversion rate of the customers is high. On the other side, since the customers can be targeted based on their locations and interests, the price of the advertisement should be modeled a dynamic pricing model. In this study, we propose a dynamic pricing model for location-based ads by using the Spherical Fuzzy AHP method.
Original language | English |
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Pages (from-to) | 6293-6302 |
Number of pages | 10 |
Journal | Journal of Intelligent and Fuzzy Systems |
Volume | 39 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2020 |
Bibliographical note
Publisher Copyright:© 2020 - IOS Press and the authors. All rights reserved.
Keywords
- AHP scoring
- Location-based advertisements
- spherical fuzzy sets