A decision support model for location selection: Bank branch case

Ferhan Cebi; Zeynel Zeren

doi:10.1109/PICMET.2008.4599716

A decision support model for location selection: Bank branch case

Ferhan Cebi^*
, Zeynel Zeren

^*Corresponding author for this work

Department of Management Engineering

Istanbul Technical University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

10 Citations (Scopus)

Abstract

Branch location selection is one of the most important and strategic decision making processes requiring to asses carefully several criteria based on the mission and strategy. The study aims to provide a decision support model in order to help bank managers evaluate and select the most appropriate location for a bank branch on the basis of a case study in a banking institution in Turkey. The objective of the bank is to select the most appropriate city for opening a branch among the six alternatives in the Eastern part of Turkey. Because of the multi-criteria nature of the problem and the fuzziness in the comparisons of the criteria and the alternatives, Fuzzy Analytic Hierarchy Process was used to address the problem of location selection in the study. The model was consisted of five main criteria -"demographic", "socio-economic", "banking indicators", " sectoral distribution of employment", and "regional trade potential"- and seventeen sub-criteria representing utmost attention of management based on the bank's vision, mission, and strategy.

Original language	English
Title of host publication	PICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy
Pages	1069-1074
Number of pages	6
DOIs	https://doi.org/10.1109/PICMET.2008.4599716
Publication status	Published - 2008
Event	2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08 - Cape Town, South Africa Duration: 27 Jul 2008 → 31 Jul 2008

Publication series

Name	PICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Conference

Conference	2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08
Country/Territory	South Africa
City	Cape Town
Period	27/07/08 → 31/07/08

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities

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10.1109/PICMET.2008.4599716

Cite this

Cebi, F., & Zeren, Z. (2008). A decision support model for location selection: Bank branch case. In PICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy (pp. 1069-1074). Article 4599716 (PICMET: Portland International Center for Management of Engineering and Technology, Proceedings). https://doi.org/10.1109/PICMET.2008.4599716

Cebi, Ferhan ; Zeren, Zeynel. / A decision support model for location selection : Bank branch case. PICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy. 2008. pp. 1069-1074 (PICMET: Portland International Center for Management of Engineering and Technology, Proceedings).

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Cebi, F & Zeren, Z 2008, A decision support model for location selection: Bank branch case. in PICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy., 4599716, PICMET: Portland International Center for Management of Engineering and Technology, Proceedings, pp. 1069-1074, 2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08, Cape Town, South Africa, 27/07/08. https://doi.org/10.1109/PICMET.2008.4599716

A decision support model for location selection: Bank branch case. / Cebi, Ferhan; Zeren, Zeynel.
PICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy. 2008. p. 1069-1074 4599716 (PICMET: Portland International Center for Management of Engineering and Technology, Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Branch location selection is one of the most important and strategic decision making processes requiring to asses carefully several criteria based on the mission and strategy. The study aims to provide a decision support model in order to help bank managers evaluate and select the most appropriate location for a bank branch on the basis of a case study in a banking institution in Turkey. The objective of the bank is to select the most appropriate city for opening a branch among the six alternatives in the Eastern part of Turkey. Because of the multi-criteria nature of the problem and the fuzziness in the comparisons of the criteria and the alternatives, Fuzzy Analytic Hierarchy Process was used to address the problem of location selection in the study. The model was consisted of five main criteria -"demographic", "socio-economic", "banking indicators", " sectoral distribution of employment", and "regional trade potential"- and seventeen sub-criteria representing utmost attention of management based on the bank's vision, mission, and strategy.

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Cebi F, Zeren Z. A decision support model for location selection: Bank branch case. In PICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy. 2008. p. 1069-1074. 4599716. (PICMET: Portland International Center for Management of Engineering and Technology, Proceedings). doi: 10.1109/PICMET.2008.4599716

A decision support model for location selection: Bank branch case

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