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A cultural content analysis of multinational companies' web sites
Ramazan Nacar,
Sebnem Burnaz
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Corresponding author for this work
Department of Management Engineering
Istanbul Technical University
Research output
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Contribution to journal
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Article
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peer-review
16
Citations (Scopus)
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Keyphrases
Multinational Companies
100%
Cultural Content
100%
Information Content
75%
Turkey
25%
Adaptation
25%
Design Methodology
25%
Management Decisions
25%
Communication Channels
25%
Local Markets
25%
Host Country
25%
Local Values
25%
Home Country
25%
Global Communication
25%
Hofstede
25%
Site Information
25%
Local Needs
25%
Consumer Side
25%
Communication Content
25%
Cross-cultural Study
25%
Global Brand Management
25%
Knowledge Organization
25%
Adaptive Behavior
25%
Local Cultural Values
25%
Social Sciences
Content Analysis
100%
Web Site
100%
Information Content
27%
Management Decision
9%
Communication Channel
9%
Cultural Values
9%