Research output per year
Research output per year
Personal profile
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Dive into the research topics where Huriye Şebnem Burnaz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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The nexus of scarcity and donation: exploring the interplay of construal of resources, well-being, trust, and efficacy in nonprofit fundraising
Ayar, B. & Burnaz, H. Ş., Jun 2025, In: International Review on Public and Nonprofit Marketing. 22, 2, p. 373-411 39 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Sanisoglu, M., Burnaz, S. & Kaya, T., Dec 2024, In: Journal of Marketing Analytics. 12, 4, p. 909-924 16 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Resource Scarcity and Psychological Well-Being: Is Less Really More?
Ayar, B. & Burnaz, S., 2024, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 121-132 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. Part F4024).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
Sanisoğlu, M., Kaya, T. & Burnaz, Ş., 2022, Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference, Volume 2. Kahraman, C., Cevik Onar, S., Oztaysi, B., Sari, I. U., Tolga, A. C. & Cebi, S. (eds.). Springer Science and Business Media Deutschland GmbH, p. 140-147 8 p. (Lecture Notes in Networks and Systems; vol. 505 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
2 Citations (Scopus) -
A holistic framework for patient experience: 5P model
Ozcelik, A. B., Varnali, K. & Burnaz, S., 27 Oct 2021, In: International Journal of Pharmaceutical and Healthcare Marketing. 15, 4, p. 516-533 18 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
EFFECTS OF INSTITUTIONS ON ENTREPRENEURS' TRUST AND ENGAGEMENT IN CROWDFUNDING
Demiray, M., Burnaz, S. & Li, D., 2021, In: Journal of Electronic Commerce Research. 22, 2, p. 95-109 15 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
The influence of 'influencer marketing' on YouTube influencers
Acikgoz, F. & Burnaz, S., 2021, In: International Journal of Internet Marketing and Advertising. 15, 2, p. 201-219 19 p.Research output: Contribution to journal › Article › peer-review
34 Citations (Scopus)
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Women Entrepreneurs in Regional Inclusive Entrepreneurial Ecosystems
Burnaz, H. Ş. (PI)
1/01/21 → 31/12/23
Project: Research › EU
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The Boundary Spanners Development Programme
Burnaz, H. Ş. (PI)
1/11/19 → 1/11/22
Project: Research › EU
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Sağlık sektöründe hasta deneyimi ile hasta katılımı (engagement) arasındaki ilişkinin analiz edilmesine yönelik bir çalışma
Burnaz, H. Ş. (PI)
7/03/19 → 7/09/20
Project: Research › SRP
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Mobil Numara Taşıma Yolu ile Operatör Değiştirme Davranışlarının Analizi
Burnaz, H. Ş. (PI)
29/03/16 → 5/09/19
Project: Research › SRP